Factors influencing choice of digital travel booking platform in India 2023

Published by Sandhya Keelery, Aug 30, 2024
In a survey conducted in 2023 in India, it was found that for 40 percent of the respondents, the most crucial factors when selecting a digital travel booking platform were a flexible cancellation and refund policy, along with a wide range of accommodation options. The ability to book various aspects of travel was almost as important as these top two considerations.

Factors influencing choice of digital travel booking platform in India as of April 2023

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Release date

July 2023

Region

India

Survey time period

March 29 to April 7, 2023

Number of respondents

800 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Survey question: What are the key factors you consider when choosing a digital travel platform for booking travel?

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