An April 2023 survey revealed that both Bridge Millennials and Millennials were the most likely group to be subscribed to receive at least one retail product in the mail, with 39 percent of respondents from each cohort reporting this. Baby boomers were the least likely, at 9.4 percent.
Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort
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sticky.io. (August 16, 2023). Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/
sticky.io. "Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort." Chart. August 16, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/
sticky.io. (2023). Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/
sticky.io. "Share of Consumers with at Least One Retail Product Subscription in The United States as of April 2023, by Generational Cohort." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/
sticky.io, Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort Statista, https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/ (last visited December 30, 2024)
Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort [Graph], sticky.io, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/
