According to a 2022 survey on leveraging consumer data for marketing, 22 percent of the respondents in the analytics and data science sector indicated being ahead of the market regarding their marketing technology (martech) capabilities, compared to the rest of their industry. Out of the data management platforms, customer data platforms, and demand side platforms, 18 percent of the respondents indicated that they have been ahead of the market in comparison to the rest of their industry.
Degree of martech capability in India in financial year 2022, by type
Original question: "How advanced is your organization in each of the below capabilities and systems compared to the rest of your industry?"
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.
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MMA. (November 14, 2022). Degree of martech capability in India in financial year 2022, by type [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
MMA. "Degree of martech capability in India in financial year 2022, by type." Chart. November 14, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
MMA. (2022). Degree of martech capability in India in financial year 2022, by type. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
MMA. "Degree of Martech Capability in India in Financial Year 2022, by Type." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
MMA, Degree of martech capability in India in financial year 2022, by type Statista, https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/ (last visited January 08, 2025)
Degree of martech capability in India in financial year 2022, by type [Graph], MMA, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
