According to a 2022 survey on leveraging consumer data for marketing, 22 percent of the respondents in the analytics and data science sector indicated being ahead of the market regarding their marketing technology (martech) capabilities, compared to the rest of their industry. Out of the data management platforms, customer data platforms, and demand side platforms, 18 percent of the respondents indicated that they have been ahead of the market in comparison to the rest of their industry.
Degree of martech capability in India in financial year 2022, by type
Characteristic
Ahead of the market
At parity with the market
Not as advanced as the market
We don't have this capability
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Original question: "How advanced is your organization in each of the below capabilities and systems compared to the rest of your industry?"
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.
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MMA. (November 14, 2022). Degree of martech capability in India in financial year 2022, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
MMA. "Degree of martech capability in India in financial year 2022, by type." Chart. November 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
MMA. (2022). Degree of martech capability in India in financial year 2022, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
MMA. "Degree of Martech Capability in India in Financial Year 2022, by Type." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
MMA, Degree of martech capability in India in financial year 2022, by type Statista, https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/ (last visited August 24, 2024)
Degree of martech capability in India in financial year 2022, by type [Graph], MMA, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1418025/india-degree-of-martech-capability-by-type/
