According to a 2022 survey on leveraging consumer data for marketing, 75 percent of retail and e-commerce companies were on top of the industry regarding their marketing technology (martech) capabilities. Companies in the telecom sector also proved a high capability in martech employment, with 50 percent of the companies being industry leaders.
Sectoral comparison of marketing technology capabilities in India in financial year 2022
Characteristic
Industry leading/best in class
Developed
Developing
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Original question: "Which of the below best describes your organization’s martech capabilities (marketing technology, tools and platforms that support marketing and leverage consumer data)?" -> sectoral comparison
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MMA. (November 14, 2022). Sectoral comparison of marketing technology capabilities in India in financial year 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/
MMA. "Sectoral comparison of marketing technology capabilities in India in financial year 2022." Chart. November 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/
MMA. (2022). Sectoral comparison of marketing technology capabilities in India in financial year 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/
MMA. "Sectoral Comparison of Marketing Technology Capabilities in India in Financial Year 2022." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/
MMA, Sectoral comparison of marketing technology capabilities in India in financial year 2022 Statista, https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/ (last visited August 24, 2024)
Sectoral comparison of marketing technology capabilities in India in financial year 2022 [Graph], MMA, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/