According to a 2022 survey on leveraging consumer data for marketing, 75 percent of retail and e-commerce companies were on top of the industry regarding their marketing technology (martech) capabilities. Companies in the telecom sector also proved a high capability in martech employment, with 50 percent of the companies being industry leaders.
Sectoral comparison of marketing technology capabilities in India in financial year 2022
Original question: "Which of the below best describes your organization’s martech capabilities (marketing technology, tools and platforms that support marketing and leverage consumer data)?" -> sectoral comparison
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.
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MMA. (November 14, 2022). Sectoral comparison of marketing technology capabilities in India in financial year 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/
MMA. "Sectoral comparison of marketing technology capabilities in India in financial year 2022." Chart. November 14, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/
MMA. (2022). Sectoral comparison of marketing technology capabilities in India in financial year 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/
MMA. "Sectoral Comparison of Marketing Technology Capabilities in India in Financial Year 2022." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/
MMA, Sectoral comparison of marketing technology capabilities in India in financial year 2022 Statista, https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/ (last visited January 06, 2025)
Sectoral comparison of marketing technology capabilities in India in financial year 2022 [Graph], MMA, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1418013/india-sectoral-comparison-of-martech-capabilities/
