As revealed in a 2022 survey on leveraging consumer data for marketing, performance and growth were the key areas with the highest marketing budget allocation in India. The travel and hospitality sector as well as the technology sector both allocated a share of 50 percent of their budget in performance and growth.
Sectoral comparison of the allocation of marketing budget in India in financial year 2022
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MMA. (November 14, 2022). Sectoral comparison of the allocation of marketing budget in India in financial year 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1418003/india-sector-wise-marketing-budget-allocation/
MMA. "Sectoral comparison of the allocation of marketing budget in India in financial year 2022." Chart. November 14, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1418003/india-sector-wise-marketing-budget-allocation/
MMA. (2022). Sectoral comparison of the allocation of marketing budget in India in financial year 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1418003/india-sector-wise-marketing-budget-allocation/
MMA. "Sectoral Comparison of The Allocation of Marketing Budget in India in Financial Year 2022." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1418003/india-sector-wise-marketing-budget-allocation/
MMA, Sectoral comparison of the allocation of marketing budget in India in financial year 2022 Statista, https://www.statista.com/statistics/1418003/india-sector-wise-marketing-budget-allocation/ (last visited January 06, 2025)
Sectoral comparison of the allocation of marketing budget in India in financial year 2022 [Graph], MMA, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1418003/india-sector-wise-marketing-budget-allocation/
