According to a 2022 survey on leveraging consumer data for marketing, 38 percent of the marketing budget in Indian marketing organizations was allocated to the key area performance and growth in financial year 2022. This was a slight decrease compared to the previous year, when 39 percent of the budget was allocated accordingly.
Breakdown of the marketing budget in India from financial year 2021 to financial year 2022, by key area
Characteristic
2021
2022
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Original question: "What percentage of your marketing budget for FY21-22 is expected to be allocated to each of the following, out of 100 percent?"
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.
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MMA. (November 14, 2022). Breakdown of the marketing budget in India from financial year 2021 to financial year 2022, by key area [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1417988/india-marketing-budget-breakdown-by-key-area/
MMA. "Breakdown of the marketing budget in India from financial year 2021 to financial year 2022, by key area." Chart. November 14, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1417988/india-marketing-budget-breakdown-by-key-area/
MMA. (2022). Breakdown of the marketing budget in India from financial year 2021 to financial year 2022, by key area. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1417988/india-marketing-budget-breakdown-by-key-area/
MMA. "Breakdown of The Marketing Budget in India from Financial Year 2021 to Financial Year 2022, by Key Area." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1417988/india-marketing-budget-breakdown-by-key-area/
MMA, Breakdown of the marketing budget in India from financial year 2021 to financial year 2022, by key area Statista, https://www.statista.com/statistics/1417988/india-marketing-budget-breakdown-by-key-area/ (last visited July 22, 2024)
Breakdown of the marketing budget in India from financial year 2021 to financial year 2022, by key area [Graph], MMA, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1417988/india-marketing-budget-breakdown-by-key-area/
