Leading inbound travel markets from Europe Saudi Arabia 2023
In 2023, the United Kingdom was the country with the leading number of inbound tourists from Europe to Saudi Arabia, with roughly 680 thousand visitors. Due to its large Muslim population, many visitors to Saudi Arabia from the UK travel to the Kingdom for to perform a religious pilgrimage to the two holy cities of Makkah and Al-Madinah. The total number of European tourists during this was around 2.7 million.