Digital' share in Lamar's billboard ad net revenue in the U.S. & Canada 2017-2023

Published by
J. G. Navarro,
Mar 5, 2024
In 2023, digital billboards accounted for around 31 percent of Lamar Advertising Company's billboard advertising net revenue in the United States and Canada. In the two previous years, the share stood at 30 percent. Also in 2023, Lamar's digital billboard display revenue grew by 7.8 percent to 562.4 million U.S. dollars.

Digital billboards' share in Lamar Advertising Company's billboard advertising net revenue in the United States and Canada from 2017 to 2023

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Release date

February 2024

Region

Canada, United States

Survey time period

2017 to 2023

Supplementary notes

Numbers have been rounded.
Data prior to 2023 comes from earlier releases.

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