According to a survey on leveraging consumer data for marketing in India conducted in financial year 2022, the education sector was in the lead among the surveyed industries that relied entirely on first-party data, as indicated by 29 percent of responses. Meanwhile, retail and e-commerce was the leading vertical in terms of primarily using first-party data complemented by third-party data. Simultaneously, the manufacturing sector heavily relied on a mix of first and third-party data.
Reliance on first and third-party data in India in financial year 2022, by sector
Characteristic
Mostly/entirely 1P
Mainly 1P with 3P as a complement
Blend of 1P and 3P
Mostly/entirely 3P
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In India, the financial year starts on April 1 and ends on March 31. For example, the financial year of 2022 starts on April 1st, 2021 and ends on March 31st, 2022.
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MMA. (November 14, 2022). Reliance on first and third-party data in India in financial year 2022, by sector [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1417896/india-first-and-third-party-reliance-by-sector/
MMA. "Reliance on first and third-party data in India in financial year 2022, by sector ." Chart. November 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1417896/india-first-and-third-party-reliance-by-sector/
MMA. (2022). Reliance on first and third-party data in India in financial year 2022, by sector . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1417896/india-first-and-third-party-reliance-by-sector/
MMA. "Reliance on First and Third-party Data in India in Financial Year 2022, by Sector ." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1417896/india-first-and-third-party-reliance-by-sector/
MMA, Reliance on first and third-party data in India in financial year 2022, by sector Statista, https://www.statista.com/statistics/1417896/india-first-and-third-party-reliance-by-sector/ (last visited August 24, 2024)
Reliance on first and third-party data in India in financial year 2022, by sector [Graph], MMA, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1417896/india-first-and-third-party-reliance-by-sector/