According to a survey conducted in five European countries in 2023, over one-third of consumers intended to treat themselves by spending their saved-up money on apparel. One quarter said that they would splurge on footwear.
Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category
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McKinsey & Company. (July 14, 2023). Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
McKinsey & Company. "Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category." Chart. July 14, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
McKinsey & Company. (2023). Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
McKinsey & Company. "Share of Consumers Who Intended to Splurge Money on Fashion in Selected European Countries in 2023, by Category." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
McKinsey & Company, Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category Statista, https://www.statista.com/statistics/1417829/european-consumers-intending-to-splurge-on-fashion/ (last visited December 19, 2024)
Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category [Graph], McKinsey & Company, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
