![Tanushree Basuroy](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2341_1715689877.png)
Reliance on first-party and third-party data India FY 2022
According to a survey on leveraging consumer data for marketing, 43 percent of the respondents in India tended to blend first- and third-party data for the activation of marketing-related initiatives as of the financial year 2022. This showed an increase to the previous year when 40 percent of the respondents answered similarly.