Opinions on when it is still too early to show holiday items in the U.S. 2023

Published by
D. Tighe,
Oct 16, 2023
In 2023, approximately a third of consumers living in the United States felt it was still too early for retailers and e-retailers to show off holiday season products in the first two weeks of September. That said, about the same percentage of people surveyed said that none of the provided dates were too early for holiday items to be showcased in stores or online.

How early is too early for retailers and websites to showcase holiday products?

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Release date

October 2023

Region

United States

Survey time period

August 2023

Number of respondents

18,906 respondents

Age group

18 years and older

Supplementary notes

The release date is the date the information was accessed.

The sourced defined the holiday season as the time period between Thanksgiving and Christmas.

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Statistics on " Holiday season advertising in the U.S. "

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Overview

7

Market insights and leaders

6

Halloween

6

Thanksgiving

4

Christmas

4

Consumer insights

6

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Topics

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