According to a survey conducted in 2023, 11 percent of European consumers purchased apparel form a lower-priced retailer than they usually would as a 'trade-down' action to save money. An even higher percentage employed the same method when it came to purchasing footwear.
Share of consumers who purchased fashion items from a lower-priced retailer to save money in selected European countries in 2023, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (July 14, 2023). Share of consumers who purchased fashion items from a lower-priced retailer to save money in selected European countries in 2023, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1417755/european-consumers-shopped-fashion-from-a-lower-priced-retailer/
McKinsey & Company. "Share of consumers who purchased fashion items from a lower-priced retailer to save money in selected European countries in 2023, by category." Chart. July 14, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1417755/european-consumers-shopped-fashion-from-a-lower-priced-retailer/
McKinsey & Company. (2023). Share of consumers who purchased fashion items from a lower-priced retailer to save money in selected European countries in 2023, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1417755/european-consumers-shopped-fashion-from-a-lower-priced-retailer/
McKinsey & Company. "Share of Consumers Who Purchased Fashion Items from a Lower-priced Retailer to save Money in Selected European Countries in 2023, by Category." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1417755/european-consumers-shopped-fashion-from-a-lower-priced-retailer/
McKinsey & Company, Share of consumers who purchased fashion items from a lower-priced retailer to save money in selected European countries in 2023, by category Statista, https://www.statista.com/statistics/1417755/european-consumers-shopped-fashion-from-a-lower-priced-retailer/ (last visited November 21, 2024)
Share of consumers who purchased fashion items from a lower-priced retailer to save money in selected European countries in 2023, by category [Graph], McKinsey & Company, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1417755/european-consumers-shopped-fashion-from-a-lower-priced-retailer/
