During a study published in April 2022 in Canada, data accuracy stood as the leading challenge within location-based advertising (LBA), stated by 38 percent of respondents. Data transparency and privacy concerns followed, with 24 percent each.
Leading challenges within location-based advertising (LBA) according to marketers in Canada as of April 2022
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IAB Canada. (April 27, 2022). Leading challenges within location-based advertising (LBA) according to marketers in Canada as of April 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1417746/lba-advertising-challenges-canada/
IAB Canada. "Leading challenges within location-based advertising (LBA) according to marketers in Canada as of April 2022." Chart. April 27, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1417746/lba-advertising-challenges-canada/
IAB Canada. (2022). Leading challenges within location-based advertising (LBA) according to marketers in Canada as of April 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1417746/lba-advertising-challenges-canada/
IAB Canada. "Leading Challenges within Location-based Advertising (Lba) According to Marketers in Canada as of April 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1417746/lba-advertising-challenges-canada/
IAB Canada, Leading challenges within location-based advertising (LBA) according to marketers in Canada as of April 2022 Statista, https://www.statista.com/statistics/1417746/lba-advertising-challenges-canada/ (last visited August 24, 2024)
Leading challenges within location-based advertising (LBA) according to marketers in Canada as of April 2022 [Graph], IAB Canada, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1417746/lba-advertising-challenges-canada/