According to a survey conducted in 2023, 15 percent of European consumers are buying a smaller quantity of apparel as a 'trade-down' action to save money. Significantly fewer consumers were buying less footwear in order to save money.
Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category
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McKinsey & Company. (July 14, 2023). Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
McKinsey & Company. "Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category." Chart. July 14, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
McKinsey & Company. (2023). Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
McKinsey & Company. "Share of Consumers Buying a Smaller Quantity of Fashion Items to save Money in Selected European Countries in 2023, by Category." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
McKinsey & Company, Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category Statista, https://www.statista.com/statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/ (last visited November 21, 2024)
Share of consumers buying a smaller quantity of fashion items to save money in selected European countries in 2023, by category [Graph], McKinsey & Company, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1417745/consumers-buying-less-fashion-to-save-money-europe/
