During a study published in April 2022 in Canada, the promise of data insights stood at as the most promising aspect or location-based advertising (LBA), with 25 percent of the professionals eager to explore foot traffic and audience mapping. General digital out-of-home (DOOH) space followed with 20 percent, while connected TV rounded up the top three with 14 percent of respondents' shares.
Most promising and relevant aspects of location-based advertising (LBA) according to marketers in Canada as of April 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Canada. (April 27, 2022). Most promising and relevant aspects of location-based advertising (LBA) according to marketers in Canada as of April 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1417736/lba-top-promising-aspects-canada/
IAB Canada. "Most promising and relevant aspects of location-based advertising (LBA) according to marketers in Canada as of April 2022." Chart. April 27, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1417736/lba-top-promising-aspects-canada/
IAB Canada. (2022). Most promising and relevant aspects of location-based advertising (LBA) according to marketers in Canada as of April 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1417736/lba-top-promising-aspects-canada/
IAB Canada. "Most Promising and Relevant Aspects of Location-based Advertising (Lba) According to Marketers in Canada as of April 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1417736/lba-top-promising-aspects-canada/
IAB Canada, Most promising and relevant aspects of location-based advertising (LBA) according to marketers in Canada as of April 2022 Statista, https://www.statista.com/statistics/1417736/lba-top-promising-aspects-canada/ (last visited July 22, 2024)
Most promising and relevant aspects of location-based advertising (LBA) according to marketers in Canada as of April 2022 [Graph], IAB Canada, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1417736/lba-top-promising-aspects-canada/
