![Tanushree Basuroy](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2341_1715689877.png)
Extent of personal consumer data usage by marketers India FY 2021-FY 2022
According to a survey on leveraging consumer data for marketing, 29 percent of the respondents from Indian marketing organizations indicated that they used and activated personal consumer data to a moderate extent in the financial year 2022. Comparatively, in the previous financial year, more respondents indicated that they used personal consumer data to a great extent.