During a study published in April 2022 in Canada, measuring total reach or/and impressions stood as the most popular method of measuring success of digital out-of-home (DOOH) campaigns, being listed by 31 percent of respondents. Brand awareness metrics took a second place in ranking with 19 percent, while in-store traffic and increased mobile activity both stood at 15 percent.
Leading methods of measuring success of digital out-of-home (DOOH) advertising campaigns according to marketers in Canada as of April 2022
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IAB Canada. (April 27, 2022). Leading methods of measuring success of digital out-of-home (DOOH) advertising campaigns according to marketers in Canada as of April 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1417711/measuring-success-dooh-ad-campaigns-canada/
IAB Canada. "Leading methods of measuring success of digital out-of-home (DOOH) advertising campaigns according to marketers in Canada as of April 2022." Chart. April 27, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1417711/measuring-success-dooh-ad-campaigns-canada/
IAB Canada. (2022). Leading methods of measuring success of digital out-of-home (DOOH) advertising campaigns according to marketers in Canada as of April 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1417711/measuring-success-dooh-ad-campaigns-canada/
IAB Canada. "Leading Methods of Measuring Success of Digital Out-of-home (Dooh) Advertising Campaigns According to Marketers in Canada as of April 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1417711/measuring-success-dooh-ad-campaigns-canada/
IAB Canada, Leading methods of measuring success of digital out-of-home (DOOH) advertising campaigns according to marketers in Canada as of April 2022 Statista, https://www.statista.com/statistics/1417711/measuring-success-dooh-ad-campaigns-canada/ (last visited July 22, 2024)
Leading methods of measuring success of digital out-of-home (DOOH) advertising campaigns according to marketers in Canada as of April 2022 [Graph], IAB Canada, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1417711/measuring-success-dooh-ad-campaigns-canada/