During a study among marketers in Canada published in April 2022, around 50 percent of respondents said they sometimes (depending on the campaign) used dynamic ad insertion (DAI) within digital out-of-home (DOOH) advertising campaigns for their clients. Overall, above 40 percent reported using DAI - within which 14 percent indicated only small changes to the creative aspect of the campaign - i.e. same ad but closest location insertion.
Share of marketers using Dynamic Ad Insertion (DAI) within digital out-of-home (DOOH) advertising campaigns in Canada as of 2022
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Share of respondents
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IAB Canada. (April 27, 2022). Share of marketers using Dynamic Ad Insertion (DAI) within digital out-of-home (DOOH) advertising campaigns in Canada as of 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1417591/canada-usage-of-dai-within-dooh/
IAB Canada. "Share of marketers using Dynamic Ad Insertion (DAI) within digital out-of-home (DOOH) advertising campaigns in Canada as of 2022." Chart. April 27, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1417591/canada-usage-of-dai-within-dooh/
IAB Canada. (2022). Share of marketers using Dynamic Ad Insertion (DAI) within digital out-of-home (DOOH) advertising campaigns in Canada as of 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1417591/canada-usage-of-dai-within-dooh/
IAB Canada. "Share of Marketers Using Dynamic Ad Insertion (Dai) within Digital Out-of-home (Dooh) Advertising Campaigns in Canada as of 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1417591/canada-usage-of-dai-within-dooh/
IAB Canada, Share of marketers using Dynamic Ad Insertion (DAI) within digital out-of-home (DOOH) advertising campaigns in Canada as of 2022 Statista, https://www.statista.com/statistics/1417591/canada-usage-of-dai-within-dooh/ (last visited July 22, 2024)
Share of marketers using Dynamic Ad Insertion (DAI) within digital out-of-home (DOOH) advertising campaigns in Canada as of 2022 [Graph], IAB Canada, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1417591/canada-usage-of-dai-within-dooh/