During a global survey among marketers published in the second half of 2024, around 40 percent said more tangible metrics around programmatic digital out-of-home (prDOOH) advertising to demonstrate its value would make them give more value and invest more in the format. More cost efficiency from the market and the ability to buy specific environments tied for second place, each mentioned by 39 percent. According to the same study, over one-third of marketers worldwide intended to include prDOOH advertising in their media plans within the 18 months following the survey.
Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of August 2024
The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 200), Brazil (199), France (201), Germany (200), the United Kingdom (199), the United States (200).
The source does not specify the survey type or date.
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VIOOH. (September 17, 2024). Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of August 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
VIOOH. "Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
VIOOH. (2024). Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of August 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
VIOOH. "Leading Attributes Marketers Would like to See to Give Programmatic Digital Out-of-home (Prdooh) Advertising More Value and Make Them Invest More in The Format Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
VIOOH, Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of August 2024 Statista, https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/ (last visited December 23, 2024)
Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
