During a study among marketers worldwide published in September 2023, around 35 percent of respondents said cost efficiency would make them give programmatic digital out-of-home (prDOOH) advertising more value and invest more in the format. Approximately 33 percent mentioned more options around precision and targeting.
Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of September 2023
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The source surveyed professionals working for advertisers and media agencies in Australia, France, Germany, Spain, the United Kingdom, and the United States. The number of respondents in each market amounted to 200.
The source does not specify the survey type or date.
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VIOOH. (September 8, 2023). Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of September 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
VIOOH. "Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of September 2023." Chart. September 8, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
VIOOH. (2023). Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of September 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
VIOOH. "Leading Attributes Marketers Would like to See to Give Programmatic Digital Out-of-home (Prdooh) Advertising More Value and Make Them Invest More in The Format Worldwide as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
VIOOH, Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of September 2023 Statista, https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/ (last visited September 01, 2024)
Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417553/attributes-prdooh-marketers-investment-global/
