In 2024, most U.S. customers surveyed were satisfied with the driving performance of cars from mass-market nameplates. This benchmark had an ACSI® score of 84 in 2024, which remained stable compared to 2023. Vehicle safety was tied as the benchmark recording the highest level of customer satisfaction in 2024.
August 2024
United States
July 2022 to June 2023 and July 2023 to June 2024
8,941 interviews (2023) / 12,173 interviews (2024)
Email survey
The American Customer Satisfaction Index (ACSI®) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI® is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares.
Mass-market nameplates include brands such as Toyota, Subaru, Honda, Mazda, Buick, Chevrolet, GMC, Hyundai, Ford, Kia, Nissa, Dodge, Volkswagen, Jeep, Ram, Chrysler, and others.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Financials
Segments
Competitors
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
