As of the second quarter of 2023, globally, the channel in which consumers started their online shopping journey was search engines. A total 44 percent of shoppers worldwide used search engines such as Google to begin searching for products, while 41 percent opted to start the shopping journey using a specific online store.
Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country
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Klarna. (October 10, 2023). Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna. "Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country." Chart. October 10, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna. (2023). Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna. "Online Channels Where Consumers Start Their Shopping Journey Worldwide in 2nd Quarter 2023, by Country." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna, Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country Statista, https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/ (last visited December 30, 2024)
Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country [Graph], Klarna, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
