Online channels usage for product search worldwide 2023

Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country

CharacteristicSearch engineOnline storeBrowsing websites or appsPrice comparison serviceOnline marketplaceSocial media
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Sources

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Release date

October 2023

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

1,000 respondents per country

Age group

18 years and older

Supplementary notes

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The source does not provide a release date, the date used is that of last access.

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