As of the second quarter of 2023, globally, the channel in which consumers started their online shopping journey was search engines. A total 44 percent of shoppers worldwide used search engines such as Google to begin searching for products, while 41 percent opted to start the shopping journey using a specific online store.
Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country
Characteristic
Search engine
Online store
Browsing websites or apps
Price comparison service
Online marketplace
Social media
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Klarna. (October 10, 2023). Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna. "Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country." Chart. October 10, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna. (2023). Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna. "Online Channels Where Consumers Start Their Shopping Journey Worldwide in 2nd Quarter 2023, by Country." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna, Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country Statista, https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/ (last visited July 27, 2024)
Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country [Graph], Klarna, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1417439/onlines-channels-source-product-search-worldwide/
