Most used types of baby wipes in Japan 2022

Published by C. Diep, Oct 10, 2023
Thick baby wipes were the preferred types used by Japanese parents raising infants, as revealed in a survey conducted in December 2022. While 49 percent of respondents named the thickness a characteristic of the baby wipe products they picked, only four percent showed preferred wipes that can be flushed down the toilet.

Most popular types of wet baby wipes in Japan as of December 2022

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Release date

September 2023

Region

Japan

Survey time period

December 17 to 20, 2022

Number of respondents

1,378 respondents

Age group

20-45 years

Special properties

survey among registered Akachan Honpo members with babies aged 0 to 2; multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "What types of baby wipes are you using?"

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Statistics on " Baby and children's product and services market in Japan "

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Topics

Children's products and services in JapanDemographics of JapanEducation in JapanPet industry in JapanToy market in Japan
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