During a global survey among marketers published in the second half of 2024, over half (or 53 percent) said that training on the benefits of programmatic digital out-of-home (prDOOH) advertising would help them learn more about it. Standards for prDOOH ranked second, mentioned by 48 percent. According to the same study, over one-third of marketers worldwide intended to include prDOOH advertising in their media plans within the 18 months following the survey.
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024
The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 200), Brazil (199), France (201), Germany (200), the United Kingdom (199), the United States (200).
The source does not specify the survey type or date.
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VIOOH. (September 17, 2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/
VIOOH. "Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/
VIOOH. (2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/
VIOOH. "Leading Elements That Would Help Marketers Learn More about Programmatic Digital Out-of-home (Prdooh) Advertising According to Professionals Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/
VIOOH, Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024 Statista, https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/ (last visited December 23, 2024)
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/
