During a study among marketers worldwide published in September 2023, around 48 percent of respondents said that establishing standards for programmatic digital out-of-home (prDOOH) advertising would help them learn more about it. Familiarizing with the best practices for using data activation stood as the second most mentioned method, with 44 percent.
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of September 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The source surveyed professionals working for advertisers and media agencies in Australia, France, Germany, Spain, the United Kingdom, and the United States. The number of respondents in each market amounted to 200.
The source does not specify the survey type or date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VIOOH. (September 8, 2023). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of September 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/
VIOOH. "Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of September 2023." Chart. September 8, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/
VIOOH. (2023). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of September 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/
VIOOH. "Leading Elements That Would Help Marketers Learn More about Programmatic Digital Out-of-home (Prdooh) Advertising According to Professionals Worldwide as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/
VIOOH, Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of September 2023 Statista, https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/ (last visited September 01, 2024)
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417352/elements-understand-prdooh-global/