During a survey among marketers in the United States published in the second half of 2024, standards for programmatic digital out-of-home (prDOOH) advertising would help them learn more about the format. Training on its benefits ranked second, mentioned by 52 percent. According to the same study, prDOOH's top attribute worldwide was providing dynamic creative opportunities.
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in the United States as of August 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VIOOH. (September 17, 2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in the United States as of August 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1417339/leading-elements-understand-prdooh-united-states/
VIOOH. "Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in the United States as of August 2024." Chart. September 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1417339/leading-elements-understand-prdooh-united-states/
VIOOH. (2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in the United States as of August 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1417339/leading-elements-understand-prdooh-united-states/
VIOOH. "Leading Elements That Would Help Marketers Learn More about Programmatic Digital Out-of-home (Prdooh) Advertising According to Professionals in The United States as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417339/leading-elements-understand-prdooh-united-states/
VIOOH, Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in the United States as of August 2024 Statista, https://www.statista.com/statistics/1417339/leading-elements-understand-prdooh-united-states/ (last visited December 23, 2024)
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in the United States as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417339/leading-elements-understand-prdooh-united-states/
