During a study among marketers in the United States published in September 2023, multi-country campaigns comprised approximately 43 percent of programmatic digital out-of-home (prDOOH) campaigns. The remaining 57 percent were single-country campaigns – the same share recorded among prDOOH campaigns worldwide.
Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers in the United States as of September 2023, by target market
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VIOOH. (September 8, 2023). Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers in the United States as of September 2023, by target market [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1417330/distribution-prdooh-campaigns-united-states/
VIOOH. "Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers in the United States as of September 2023, by target market." Chart. September 8, 2023. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1417330/distribution-prdooh-campaigns-united-states/
VIOOH. (2023). Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers in the United States as of September 2023, by target market. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1417330/distribution-prdooh-campaigns-united-states/
VIOOH. "Distribution of Programmatic Digital Out-of-home (Prdooh) Advertising Campaigns According to Marketers in The United States as of September 2023, by Target Market." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417330/distribution-prdooh-campaigns-united-states/
VIOOH, Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers in the United States as of September 2023, by target market Statista, https://www.statista.com/statistics/1417330/distribution-prdooh-campaigns-united-states/ (last visited January 05, 2025)
Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers in the United States as of September 2023, by target market [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417330/distribution-prdooh-campaigns-united-states/
