During a study among marketers worldwide published in September 2023, multi-country campaigns made up approximately 43 percent of programmatic digital out-of-home (prDOOH) campaigns. The remaining 57 percent were single-country campaigns.
Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market
The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 35), France (34), Germany (46), Spain (34), the United Kingdom (46), the United States (51).
The source does not specify the survey type or date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VIOOH. (September 8, 2023). Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
VIOOH. "Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market." Chart. September 8, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
VIOOH. (2023). Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
VIOOH. "Distribution of Programmatic Digital Out-of-home (Prdooh) Advertising Campaigns According to Marketers Worldwide as of September 2023, by Target Market." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
VIOOH, Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market Statista, https://www.statista.com/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/ (last visited December 22, 2024)
Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
