During a study among marketers in the United States published in September 2023, 68 percent of respondents listed sales increase as their leading method of measuring programmatic digital out-of-home (prDOOH) advertising attribution. Increase in performance when planned with other digital channels ranked second, with a 43 percent share.
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of September 2023
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VIOOH. (September 8, 2023). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. "Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of September 2023." Chart. September 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. (2023). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Prdooh) Advertising Attribution According to Marketers in The United States as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH, Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of September 2023 Statista, https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/ (last visited July 22, 2024)
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/