During a survey among marketers in the United States published in the second half of 2024, approximately 60 percent of respondents reported using sales increase as a method of measuring programmatic digital out-of-home (prDOOH) advertising attribution. The impact on the website traffic ranked second, with a 49-percent share. According to the same study, the world's top ways of measuring prDOOH attribution included an increase in performance when planned with other digital channels and attention such as dwell time or eye-tracking data.
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024
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VIOOH. (September 17, 2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. "Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024." Chart. September 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. (2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Prdooh) Advertising Attribution According to Marketers in The United States as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH, Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024 Statista, https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/ (last visited December 23, 2024)
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
