During a survey among marketers in the United States published in the second half of 2024, approximately 60 percent of respondents reported using sales increase as a method of measuring programmatic digital out-of-home (prDOOH) advertising attribution. The impact on the website traffic ranked second, with a 49-percent share. According to the same study, the world's top ways of measuring prDOOH attribution included an increase in performance when planned with other digital channels and attention such as dwell time or eye-tracking data.
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VIOOH. (September 17, 2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. "Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024." Chart. September 17, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. (2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Prdooh) Advertising Attribution According to Marketers in The United States as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH, Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024 Statista, https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/ (last visited November 23, 2024)
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417292/measure-prdooh-ad-attributes-united-states/
