During a survey among marketers worldwide published in the second half of 2024, providing dynamic creative opportunities stood as the most recognized attribute of programmatic digital out-of-home (prDOOH) advertising, being listed by 63 percent of respondents. Within digital out-of-home (DOOH) advertising, sustainable/eco-efficient reach and flexibility/efficiency to display when the right conditions are met ranked first, each chosen by 58 percent of the interviewees.
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024
The source surveyed 1,200 advertisers and agencies in six markets: 200 in Australia, 201 in France, 200 in Germany, 199 in Brazil, 200 in the United Kingdom, and 200 in the United States.
The source does not specify the survey type or date. Multiple answers were possible.
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VIOOH. (September 17, 2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH. "Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH. (2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH. "Attributes of Out-of-home (Ooh), Digital Out-of-home (Dooh), and Programmatic Digital Out-of-home (Prdooh) Advertising According to Marketers Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH, Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024 Statista, https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/ (last visited December 22, 2024)
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/