During a survey among marketers worldwide published in the second half of 2024, providing dynamic creative opportunities stood as the most recognized attribute of programmatic digital out-of-home (prDOOH) advertising, being listed by 63 percent of respondents. Within digital out-of-home (DOOH) advertising, sustainable/eco-efficient reach and flexibility/efficiency to display when the right conditions are met ranked first, each chosen by 58 percent of the interviewees.
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024
The source surveyed 1,200 advertisers and agencies in six markets: 200 in Australia, 201 in France, 200 in Germany, 199 in Brazil, 200 in the United Kingdom, and 200 in the United States.
The source does not specify the survey type or date. Multiple answers were possible.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VIOOH. (September 17, 2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH. "Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH. (2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH. "Attributes of Out-of-home (Ooh), Digital Out-of-home (Dooh), and Programmatic Digital Out-of-home (Prdooh) Advertising According to Marketers Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH, Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024 Statista, https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/ (last visited November 21, 2024)
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417269/marketers-ooh-attributes-worldwide/
