During a survey among marketers worldwide published in the second half of 2024, approximately 47 percent of respondents reported using sales increase as a method of measuring programmatic digital out-of-home (prDOOH) advertising attribution. Impact on website traffic ranked second, mentioned by 43 percent. According to the same study, prDOOH's top attribute was providing dynamic creative opportunities.
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of August 2024
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Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of August 2024
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The source surveyed 1,200 advertisers and agencies in six markets: 200 in Australia, 201 in France, 200 in Germany, 199 in Brazil, 200 in the United Kingdom, and 200 in the United States.
The source does not specify the survey type or date. Multiple answers were possible.
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J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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VIOOH. (September 17, 2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of August 2024 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH. "Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH. (2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of August 2024. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Prdooh) Advertising Attribution According to Marketers Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH, Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of August 2024 Statista, https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/ (last visited April 26, 2025)
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/
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