During a study among marketers worldwide published in September 2023, approximately 60 percent of respondents listed sales increase as their leading method of measuring programmatic digital out-of-home (prDOOH) advertising attribution. Impact on website traffic ranked second, mentioned by 47 percent.
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of September 2023
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The source surveyed professionals working for advertisers and media agencies in Australia, France, Germany, Spain, the United Kingdom, and the United States. The number of respondents in each market amounted to 200.
The source does not specify the survey type or date.
Multiple answers were possible.
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VIOOH. (September 8, 2023). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of September 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH. "Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of September 2023." Chart. September 8, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH. (2023). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of September 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Prdooh) Advertising Attribution According to Marketers Worldwide as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH, Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of September 2023 Statista, https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/ (last visited September 01, 2024)
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417268/measure-prdooh-ad-attributes-worldwide/