During a global study among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising published in September 2023, more than half – 55 percent – said that the rise would come from relocating the digital out-of-home (DOOH) budget. Around 44 percent reported moving the budget from traditional out-of-home (OOH) ads, while about one-third said they would reduce the expenditure on other digital channels.
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of September 2023
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The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 185), France (173), Germany (168), Spain (172), the United Kingdom (190), the United States (190).
Multiple answers were possible.
The source does not specify the survey type or date.
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VIOOH. (September 8, 2023). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of September 2023." Chart. September 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH. (2023). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending According to Marketers Worldwide as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of September 2023 Statista, https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/ (last visited July 22, 2024)
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/