During a global survey among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising published in the second half of 2024, approximately 83 percent said that the rise would come from relocating digital channels' budget. Around 59 percent reported moving the budget from traditional media, while 22 percent said a new budget was being added for prDOOH. According to the same study, prDOOH's top attribute was providing dynamic creative opportunities.
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of August 2024
The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 200), Brazil (199), France (201), Germany (200), the United Kingdom (199), the United States (200).
Multiple answers were possible.
The source does not specify the survey type or date.
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VIOOH. (September 17, 2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of August 2024 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH. (2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of August 2024. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending According to Marketers Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of August 2024 Statista, https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/ (last visited March 13, 2025)
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417138/prdooh-ad-spend-sources-planned-increase/
