During a global study among marketers published in September 2023, around 78 percent of respondents mentioned return on investment (ROI) and brand effectiveness as the most determining factors leading to investment in programmatic digital out-of-home advertising (prDOOH). Good value and/or cost efficiency came next, with 76 percent.
Leading factors determining marketers' investment in programmatic digital out-of-home (prDOOH) advertising worldwide as of September 2023
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The source surveyed professionals working for advertisers and media agencies in Australia, France, Germany, Spain, the United Kingdom, and the United States. The number of respondents in each market amounted to 200.
The source does not specify the survey type or date.
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VIOOH. (September 8, 2023). Leading factors determining marketers' investment in programmatic digital out-of-home (prDOOH) advertising worldwide as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/
VIOOH. "Leading factors determining marketers' investment in programmatic digital out-of-home (prDOOH) advertising worldwide as of September 2023." Chart. September 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/
VIOOH. (2023). Leading factors determining marketers' investment in programmatic digital out-of-home (prDOOH) advertising worldwide as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/
VIOOH. "Leading Factors Determining Marketers' Investment in Programmatic Digital Out-of-home (Prdooh) Advertising Worldwide as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/
VIOOH, Leading factors determining marketers' investment in programmatic digital out-of-home (prDOOH) advertising worldwide as of September 2023 Statista, https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/ (last visited July 22, 2024)
Leading factors determining marketers' investment in programmatic digital out-of-home (prDOOH) advertising worldwide as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/