During a global survey among marketers published in the second half of 2024, around 60 percent of respondents said they considered sustainability an important driving factor when investing in programmatic digital out-of-home (prDOOH) advertising. According to the same study, prDOOH's top attribute was providing dynamic creative opportunities.
Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (prDOOH) advertising worldwide as of August 2024
* Figure calculated by Statista based on the source's data.
The source surveyed 1,200 advertisers and agencies in six markets: 200 in Australia, 201 in France, 200 in Germany, 199 in Brazil, 200 in the United Kingdom, and 200 in the United States.
The source does not specify the survey type or date.
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Statista. (September 17, 2024). Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (prDOOH) advertising worldwide as of August 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/
Statista. "Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (prDOOH) advertising worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/
Statista. (2024). Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (prDOOH) advertising worldwide as of August 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/
Statista. "Percentage of Marketers Considering Sustainability An Important Driving Factor When Investing in Programmatic Digital Out-of-home (Prdooh) Advertising Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/
Statista, Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (prDOOH) advertising worldwide as of August 2024 Statista, https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/ (last visited December 21, 2024)
Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (prDOOH) advertising worldwide as of August 2024 [Graph], Statista, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417127/factors-prdooh-marketers-investment-worldwide/
