Dutch consumers gave insight on how often they are influenced by brochure advertisements in 2023. The majority of respondents, more than 40 percent, admitted that advertisements in brochures from grocery stores sometimes influence them to shop from different supermarkets. 22 percent stated that it seldom influences them, and only five percent are always influenced by advertisements from grocery stores.
Share of consumers who are influenced by brochure advertisements to switch supermarkets in the Netherlands in 2023
Characteristic
Share of respondents
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duurzaam-ondernemen.nl. (September 12, 2023). Share of consumers who are influenced by brochure advertisements to switch supermarkets in the Netherlands in 2023 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1417126/nl-online-supermarkets-to-order-groceries/
duurzaam-ondernemen.nl. "Share of consumers who are influenced by brochure advertisements to switch supermarkets in the Netherlands in 2023." Chart. September 12, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1417126/nl-online-supermarkets-to-order-groceries/
duurzaam-ondernemen.nl. (2023). Share of consumers who are influenced by brochure advertisements to switch supermarkets in the Netherlands in 2023. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1417126/nl-online-supermarkets-to-order-groceries/
duurzaam-ondernemen.nl. "Share of Consumers Who Are Influenced by Brochure Advertisements to Switch Supermarkets in The Netherlands in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1417126/nl-online-supermarkets-to-order-groceries/
duurzaam-ondernemen.nl, Share of consumers who are influenced by brochure advertisements to switch supermarkets in the Netherlands in 2023 Statista, https://www.statista.com/statistics/1417126/nl-online-supermarkets-to-order-groceries/ (last visited July 23, 2024)
Share of consumers who are influenced by brochure advertisements to switch supermarkets in the Netherlands in 2023 [Graph], duurzaam-ondernemen.nl, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1417126/nl-online-supermarkets-to-order-groceries/