During a global study among marketers published in September 2023, respondents in Australia reported thinking their spending on programmatic digital out-of-home (prDOOH) advertising will increase by, on average, 34 percent throughout 18 months following the survey. In Spain and Germany, the average stood below 30 percent.
Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of September 2023
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The source surveyed professionals working for advertisers and media agencies in Australia, France, Germany, Spain, the United Kingdom, and the United States. The number of respondents in each market amounted to 200.
The source does not specify the survey type or date.
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VIOOH. (September 8, 2023). Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH. "Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of September 2023." Chart. September 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH. (2023). Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH. "Average Expected Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending in Selected Markets Worldwide as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH, Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of September 2023 Statista, https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/ (last visited July 22, 2024)
Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
