During a global survey among marketers published in the second half of 2024, respondents in the United States, the United Kingdom, and France reported thinking their spending on programmatic digital out-of-home (prDOOH) advertising will increase by, on average, 29 percent throughout 18 months following the survey. In Germany, the average raise stood at 24 percent. According to the same study, over one-third of marketers worldwide intended to include prDOOH advertising in their media plans within the 18 months following the survey.
Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of August 2024
The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 200), Brazil (199), France (201), Germany (200), the United Kingdom (199), the United States (200).
The source does not specify the survey type or date.
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VIOOH. (September 17, 2024). Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of August 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH. "Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH. (2024). Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of August 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH. "Average Expected Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending in Selected Markets Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH, Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of August 2024 Statista, https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/ (last visited December 21, 2024)
Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417110/increase-ad-spend-prdooh-worldwide/
