During a June 2024 survey among parents of teenagers aged 13 to 17 in the United States, 11 percent reported watching a commercial on YouTube that led them to buy a product for their children. Around nine percent mentioned TikTok, while eight percent cited subscription video-on-demand (SVOD) with ads, also known as advertising-based video-on-demand (AVOD). The same study revealed that the media with the best ads according to U.S. teenagers included YouTube and broadcast TV.
Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024
This question was phrased by the source as follows: "Thinking about the last thing you bought for your tween/teen, where did you see the ad or commercial for it?"
The source does not provide any information regarding missing percentage points to 100 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Precise TV. (August 28, 2024). Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
Precise TV. "Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024." Chart. August 28, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
Precise TV. (2024). Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
Precise TV. "Leading Media Where Parents Saw a Commercial for The Last Thing They Bought for Their Teenage Children in The United States as of June 2024." Statista, Statista Inc., 28 Aug 2024, https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
Precise TV, Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024 Statista, https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/ (last visited November 21, 2024)
Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024 [Graph], Precise TV, August 28, 2024. [Online]. Available: https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
