During a June 2024 survey among parents of teenagers aged 13 to 17 in the United States, 11 percent reported watching a commercial on YouTube that led them to buy a product for their children. Around nine percent mentioned TikTok, while eight percent cited subscription video-on-demand (SVOD) with ads, also known as advertising-based video-on-demand (AVOD). The same study revealed that the media with the best ads according to U.S. teenagers included YouTube and broadcast TV.
Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024
This question was phrased by the source as follows: "Thinking about the last thing you bought for your tween/teen, where did you see the ad or commercial for it?"
The source does not provide any information regarding missing percentage points to 100 percent.
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Precise TV. (August 28, 2024). Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
Precise TV. "Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024." Chart. August 28, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
Precise TV. (2024). Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
Precise TV. "Leading Media Where Parents Saw a Commercial for The Last Thing They Bought for Their Teenage Children in The United States as of June 2024." Statista, Statista Inc., 28 Aug 2024, https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
Precise TV, Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024 Statista, https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/ (last visited December 31, 2024)
Leading media where parents saw a commercial for the last thing they bought for their teenage children in the United States as of June 2024 [Graph], Precise TV, August 28, 2024. [Online]. Available: https://www.statista.com/statistics/1417094/ad-recall-teenagers-usa/
