During a study among marketers in the United States published in the second half of 2024, approximately 29 percent reported including programmatic digital out-of-home (prDOOH) advertising in their media plans during the 18 months preceding the survey. Around 37 percent said they were likely to include it within the following 18 months. According to the same study, over one-third of marketers worldwide intended to include prDOOH advertising in their media plans within the 18 months following the survey.
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in the United States as of August 2024
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VIOOH. (September 17, 2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in the United States as of August 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1417085/marketers-prdooh-media-plans-united-states/
VIOOH. "Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in the United States as of August 2024." Chart. September 17, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1417085/marketers-prdooh-media-plans-united-states/
VIOOH. (2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in the United States as of August 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1417085/marketers-prdooh-media-plans-united-states/
VIOOH. "Percentage of Marketers Who Have Included or Intended to Include Programmatic Digital Out-of-home (Prdooh) Advertising in Their Media Plans in The United States as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417085/marketers-prdooh-media-plans-united-states/
VIOOH, Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in the United States as of August 2024 Statista, https://www.statista.com/statistics/1417085/marketers-prdooh-media-plans-united-states/ (last visited December 21, 2024)
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in the United States as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417085/marketers-prdooh-media-plans-united-states/
