Leading celebrities in Japan H1 2023, by number of TV commercial appearances

Leading personalities in Japan in 1st half 2023, by number of TV commercials with different brands

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Release date

July 2023

Region

Japan

Survey time period

January 1 to June 25, 2023

Special properties

only including entertainers with 10 or more different appearances

Supplementary notes

Based on monitoring of the following broadcasters: Nippon Television, TV Asahi, TBS, TV Tokyo, and Fuji Television.

Excluding program publicity, collaboration commercials for programs in which the entertainer appears, commercials for CDs, DVDs, games, apps, music streaming, movies, or music videos in which the entertainer appears, and voice-overs.

The number of cooperations was counted based on whether or not the commercial in which entertainers appeared was actually broadcast.

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For single users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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