Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2024

Published by
J. G. Navarro,
Dec 10, 2024

During a survey among marketers in the United States published in the second half of 2024, approximately 59 percent reported usually or always purchasing digital out-of-home (DOOH) campaigns through direct buys only. Around 53 percent of respondents said they exclusively used programmatic buys. According to the same study, on average, 49 percent of global marketers bought DOOH programmatically only.

Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of August 2024

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Sources

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Release date

September 2024

Region

United States

Survey time period

as of August 13, 2024

Number of respondents

187 respondents

Special properties

"usually" and "always" responses only

Supplementary notes

Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.

The source does not specify the survey type or date.

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Digital out-of-home

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Marketer insights

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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