Japan: most popular talents by TV commercial appearances 2022

Mana Ashida was the leading personality in Japan in 2022 based on the number of broadcast TV commercials with different brands. Between January and November 2022, the actress and singer appeared in TV commercials of 17 different companies. Haruna Kawaguchi and Tsubasa Honda followed in second place with 16 companies each promoting their products with the personalities.

Leading personalities in Japan in 2022, by number of TV commercials with different brands

Characteristic	Number of companies
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Release date

December 2022

More information

Region

Japan

Survey time period

January 1 to November 20, 2022

Special properties

only including entertainers with 10 or more different appearances

Supplementary notes

Based on monitoring of the following broadcasters: Nippon Television, TV Asahi, TBS, TV Tokyo, and Fuji Television.

Excluding program publicity, collaboration commercials for programs in which the entertainer appears, commercials for CDs, DVDs, games, apps, music streaming, movies, or music videos in which the entertainer appears, and voice-overs.

The number of cooperations was counted based on whether or not the commercial in which entertainers appeared was actually broadcast.

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