Consumers in emerging countries were more excited for virtual reality or augmented reality during online shopping than those from the United States. This reveals itself when comparing responses given in Statista's Consumer Insights from consumers in different countries in the world. Excitement was especially high in the MENA (Middle East and North Africa) and Southeast Asia regions, with one third of respondents from Vietnam and Saudi Arabia voicing their interest in AR or VR. The figures provided here are an addition to a different consumer survey on the need for virtual reality or augmented reality in e-commerce, which mostly focuses on Europe and the United States.
Share of respondents who said they were excited for the use of augmented reality (AR) or virtual reality (VR) during online shopping in various countries worldwide as of June 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Residential online population; respondents who answered "I am excited about using Augmented & Virtual Reality while shopping"
Method of interview
Online survey
Supplementary notes
The question was phrased by the source as follows: "Which of these statements about online shopping do you agree with?". Multiple answers were possible.
The countries provided are part of the extended questionnaire within Statista's Global Consumer Survey, meaning there are no other countries with this same information. More information on the methodology can be found here.
For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media and brands.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 26, 2023). Share of respondents who said they were excited for the use of augmented reality (AR) or virtual reality (VR) during online shopping in various countries worldwide as of June 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1416943/ar-vr-excitement-in-online-shopping-by-country/
Statista. "Share of respondents who said they were excited for the use of augmented reality (AR) or virtual reality (VR) during online shopping in various countries worldwide as of June 2023." Chart. July 26, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1416943/ar-vr-excitement-in-online-shopping-by-country/
Statista. (2023). Share of respondents who said they were excited for the use of augmented reality (AR) or virtual reality (VR) during online shopping in various countries worldwide as of June 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1416943/ar-vr-excitement-in-online-shopping-by-country/
Statista. "Share of Respondents Who Said They Were Excited for The Use of Augmented Reality (Ar) or Virtual Reality (Vr) during Online Shopping in Various Countries Worldwide as of June 2023." Statista, Statista Inc., 26 Jul 2023, https://www.statista.com/statistics/1416943/ar-vr-excitement-in-online-shopping-by-country/
Statista, Share of respondents who said they were excited for the use of augmented reality (AR) or virtual reality (VR) during online shopping in various countries worldwide as of June 2023 Statista, https://www.statista.com/statistics/1416943/ar-vr-excitement-in-online-shopping-by-country/ (last visited July 22, 2024)
Share of respondents who said they were excited for the use of augmented reality (AR) or virtual reality (VR) during online shopping in various countries worldwide as of June 2023 [Graph], Statista, July 26, 2023. [Online]. Available: https://www.statista.com/statistics/1416943/ar-vr-excitement-in-online-shopping-by-country/
