During a global survey among marketers published in the second half of 2024, around 49 percent reported usually or always purchasing digital out-of-home (DOOH) campaigns programmatically only. The same share of respondents said they bought it directly only, while 42 percent stated mixing both methods. According to the same study, over one-third of global marketers intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans within the 18 months following the survey.
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024
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Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024
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The source surveyed 967 advertisers and agencies in six countries (Australia, Brazil, France, Germany, the United Kingdom, and the United States) without specifying the number of respondents in each market.
Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.
The source does not specify the survey type or date.
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J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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VIOOH. (September 17, 2024). Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024 [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH. "Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH. (2024). Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH. "Leading Methods for Purchasing Digital Out-of-home (Dooh) Campaigns According to Marketers Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH, Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024 Statista, https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/ (last visited April 29, 2025)
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
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