Top methods for purchasing DOOH campaigns according to marketers worldwide 2023

Published by
J. G. Navarro,
Oct 9, 2023

During a global study published in September 2023, around 43 percent of responding marketers reported purchasing digital out-of-home (DOOH) campaigns through direct buys only. Less than one-third (or 30 percent) of respondents said they exclusively used programmatic buys.

Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of September 2023

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Sources

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Release date

September 2023

Region

Worldwide

Survey time period

as of September 8, 2023

Number of respondents

1,095 respondents

Supplementary notes

The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 173), France (185), Germany (187), Spain (184), the United Kingdom (179), the United States (187).

Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.

The source does not specify the survey type or date.

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Topics

Digital out-of-home advertising worldwideDigital advertising in the U.S.Outdoor advertising worldwideDigital advertising in Latin AmericaProgrammatic advertising in the United States
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