Concerning the 21 selected segments, the segment Social Networking has the largest ad spending with 126.17 billion U.S. dollars. Contrastingly, Medical is ranked last, with 0.72 billion U.S. dollars. Their difference, compared to Social Networking, lies at 125.45 billion U.S. dollars.
Data provided by Statista Market Insights are estimates. In-app advertising refers to the promotion of products or services within a mobile application and to ad spending on displaying advertisements within an application. This includes various formats, such as banner ads, interstitial ads, video ads, and native ads, that are integrated into the mobile app's user interface and appear as part of the app's content. The ads are usually shown to target users based on their preferences and online behavior.
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Statista. (November 22, 2023). In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1416808/in-app-advertising-spending-industry-worldwide
Statista. "In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars)." Chart. November 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1416808/in-app-advertising-spending-industry-worldwide
Statista. (2023). In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1416808/in-app-advertising-spending-industry-worldwide
Statista. "In-app Advertising Spending Worldwide in 2023, by Industry (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/forecasts/1416808/in-app-advertising-spending-industry-worldwide
Statista, In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1416808/in-app-advertising-spending-industry-worldwide (last visited December 22, 2024)
In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars) [Graph], Statista, November 22, 2023. [Online]. Available: https://www.statista.com/forecasts/1416808/in-app-advertising-spending-industry-worldwide
