Global in-app advertising spending growth 2028

The global ad spending growthin the 'In-App Advertising' segment of the digital advertising market was forecast to continuously decrease between 2023 and 2028 by in total 7.6 percentage points. After the fifth consecutive decreasing year, the indicator is estimated to reach 7.77 percent and therefore a new minimum in 2028.

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Change in in-app advertising spending worldwide from 2019 to 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

In-app advertising refers to the promotion of products or services within a mobile application and to ad spending on displaying advertisements within an application. This includes various formats, such as banner ads, interstitial ads, video ads, and native ads, that are integrated into the mobile app's user interface and appear as part of the app's content. The ads are usually shown to target users based on their preferences and online behavior.

Structure:

In-app advertising consists of 21 app categories, books & reference, business, education, entertainment, finance, food & drink, game, health & fitness, lifestyle, medical, music, navigation, news & magazines, photo & video, productivity, shopping, social networking, sports, travel, utilities, and weather.

Additional information:

In-app advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed and definition of each category, use the info button right next to the boxes.

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