Global in-app advertising spending 2028

The global ad spending in the 'In-App Advertising' segment of the digital advertising market was forecast to continuously increase between 2023 and 2028 by in total 183.6 billion U.S. dollars (+58.37 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 498.16 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'In-App Advertising' segment of the digital advertising market was continuously increasing over the past years.

The Statista Market Insights cover a broad range of additional markets.

In-app advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

In-app advertising refers to the promotion of products or services within a mobile application and to ad spending on displaying advertisements within an application. This includes various formats, such as banner ads, interstitial ads, video ads, and native ads, that are integrated into the mobile app's user interface and appear as part of the app's content. The ads are usually shown to target users based on their preferences and online behavior.

Structure:

In-app advertising consists of 21 app categories, books & reference, business, education, entertainment, finance, food & drink, game, health & fitness, lifestyle, medical, music, navigation, news & magazines, photo & video, productivity, shopping, social networking, sports, travel, utilities, and weather.

Additional information:

In-app advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed and definition of each category, use the info button right next to the boxes.

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