In 2023, an estimated 37 percent of TikTok users in the United States made purchases either through links on the app or directly on the platform. That reflects a 31 percentage points growth in TikTok's social buyer penetration compared to 2020.
Share of users purchasing on TikTok in the United States from 2020 to 2023
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Insider Intelligence. (August 18, 2022). Share of users purchasing on TikTok in the United States from 2020 to 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
Insider Intelligence. "Share of users purchasing on TikTok in the United States from 2020 to 2023." Chart. August 18, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
Insider Intelligence. (2022). Share of users purchasing on TikTok in the United States from 2020 to 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
Insider Intelligence. "Share of Users Purchasing on Tiktok in The United States from 2020 to 2023." Statista, Statista Inc., 18 Aug 2022, https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
Insider Intelligence, Share of users purchasing on TikTok in the United States from 2020 to 2023 Statista, https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/ (last visited December 30, 2024)
Share of users purchasing on TikTok in the United States from 2020 to 2023 [Graph], Insider Intelligence, August 18, 2022. [Online]. Available: https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
