During a 2023 survey among marketers in the United States, over 45 percent of respondents said customer acquisition was the most important use case direct mail fulfilled for their organizations. Lost customers' win-back and customer re-targeting followed, mentioned by around 18 and 12 percent of respondents, respectively. The same source forecast that direct mail marketing spending in the U.S. will decline by about six percent in 2023.
Most important use cases direct mail fulfills for organizations according to marketers in the United States as of August 2023
November 2022 to March 2023 and May to August 2023
Number of respondents
>500
Special properties
among senior executives at major U.S. mailers and companies in the direct mail supply chain, and enterprise and middle-market marketing and agency
executives that leverage direct mail to support their employers’ promotional efforts
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Winterberry Group. (September 18, 2023). Most important use cases direct mail fulfills for organizations according to marketers in the United States as of August 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1416779/direct-mail-use-cases-united-states/
Winterberry Group. "Most important use cases direct mail fulfills for organizations according to marketers in the United States as of August 2023." Chart. September 18, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1416779/direct-mail-use-cases-united-states/
Winterberry Group. (2023). Most important use cases direct mail fulfills for organizations according to marketers in the United States as of August 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1416779/direct-mail-use-cases-united-states/
Winterberry Group. "Most Important Use Cases Direct Mail Fulfills for Organizations According to Marketers in The United States as of August 2023." Statista, Statista Inc., 18 Sep 2023, https://www.statista.com/statistics/1416779/direct-mail-use-cases-united-states/
Winterberry Group, Most important use cases direct mail fulfills for organizations according to marketers in the United States as of August 2023 Statista, https://www.statista.com/statistics/1416779/direct-mail-use-cases-united-states/ (last visited December 30, 2024)
Most important use cases direct mail fulfills for organizations according to marketers in the United States as of August 2023 [Graph], Winterberry Group, September 18, 2023. [Online]. Available: https://www.statista.com/statistics/1416779/direct-mail-use-cases-united-states/
