TikTok social buyers in the U.S. 2022-2026

Published by
Stephanie Chevalier,
Oct 12, 2023
Estimates indicate that around 23.7 million TikTok users in the United States have made purchases either via links on the app or directly through the platform in 2022. By 2026, this figure is expected increase approximately 67 percent, reaching a total of 39.5 million TikTok social buyers.

TikTok social buyers in the United States from 2022 to 2026 (in millions)

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Release date

August 2022

Region

United States

Survey time period

July 2022

Age group

14 years and older

Special properties

forecasts, online, mobile, and tablet purchases

Supplementary notes

Includes users who made at least one purchase on TikTok through links and the platform itself.

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Topics

E-commerce on TikTokSocial media advertising and marketing worldwideLivestream commerceSocial commerceInfluencer marketing worldwide
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