Estimates indicate that around 23.7 million TikTok users in the United States have made purchases either via links on the app or directly through the platform in 2022. By 2026, this figure is expected increase approximately 67 percent, reaching a total of 39.5 million TikTok social buyers.
TikTok social buyers in the United States from 2022 to 2026
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Number of buyers in millions
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Insider Intelligence. (August 18, 2022). TikTok social buyers in the United States from 2022 to 2026 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1416752/tiktok-shopping-buyers-us/
Insider Intelligence. "TikTok social buyers in the United States from 2022 to 2026 (in millions)." Chart. August 18, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1416752/tiktok-shopping-buyers-us/
Insider Intelligence. (2022). TikTok social buyers in the United States from 2022 to 2026 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1416752/tiktok-shopping-buyers-us/
Insider Intelligence. "Tiktok Social Buyers in The United States from 2022 to 2026 (in Millions)." Statista, Statista Inc., 18 Aug 2022, https://www.statista.com/statistics/1416752/tiktok-shopping-buyers-us/
Insider Intelligence, TikTok social buyers in the United States from 2022 to 2026 (in millions) Statista, https://www.statista.com/statistics/1416752/tiktok-shopping-buyers-us/ (last visited July 22, 2024)
TikTok social buyers in the United States from 2022 to 2026 (in millions) [Graph], Insider Intelligence, August 18, 2022. [Online]. Available: https://www.statista.com/statistics/1416752/tiktok-shopping-buyers-us/