When shopping for luxury products, such as apparel and handbags, on the internet, consumers often reconsider their planned purchase, and leave the transaction incomplete. In the second quarter of 2023, it was most common among mobile shoppers for both luxury apparel and handbags to abandon their online basket with a rate of 88 percent and 90 percent, respectively. For both designer clothing and bags, with a cart abandonment rate of only about 82 percent, fewer consumers left their transactions incomplete when shopping on computers.
Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2023, by device
Characteristic
Luxury apparel
Luxury handbags
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Salesforce Research. (October 4, 2023). Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2023, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1416629/cart-abandonment-rate-worldwide-luxury/
Salesforce Research. "Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2023, by device." Chart. October 4, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1416629/cart-abandonment-rate-worldwide-luxury/
Salesforce Research. (2023). Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2023, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1416629/cart-abandonment-rate-worldwide-luxury/
Salesforce Research. "Percentage of Baskets Created That Did Not Result in a Completed Order for Luxury Products Worldwide in 2nd Quarter 2023, by Device." Statista, Statista Inc., 4 Oct 2023, https://www.statista.com/statistics/1416629/cart-abandonment-rate-worldwide-luxury/
Salesforce Research, Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2023, by device Statista, https://www.statista.com/statistics/1416629/cart-abandonment-rate-worldwide-luxury/ (last visited July 22, 2024)
Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2023, by device [Graph], Salesforce Research, October 4, 2023. [Online]. Available: https://www.statista.com/statistics/1416629/cart-abandonment-rate-worldwide-luxury/