Cart abandonment rate of luxury products worldwide 2024, by device

Published by
L. Yltävä,
Nov 20, 2024

When shopping for luxury products, such as apparel and handbags, on the internet, consumers often reconsider their planned purchase, and leave the transaction incomplete. In the third quarter of 2024, it was most common among mobile shoppers for both luxury apparel, with 88 percent, and handbags, with 92 percent, to abandon their online basket. For both designer clothing and bags, with a cart abandonment rate of about 86 percent and 91 percent, respectively, fewer consumers left their transactions incomplete when shopping on computers.

Percentage of baskets created that did not result in a completed order for luxury products worldwide in 3rd quarter 2024, by device

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Release date

October 2024

Region

Worldwide

Survey time period

Q3 2024

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The release date is the date of access.

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Statistics on " Online personal luxury goods market "

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Marketplaces for luxury goods

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E-commerce sales of leading luxury brands

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Spotlight: China

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Luxury consumers

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Luxury brands online and on social media

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