In a survey conducted in Japan in January 2023, close to one-quarter of respondents aged 20 to 29 reported engaging in fandom activities (oshikatsu). The share was smaller among older generations, with less than five percent of people in their sixties stating they engaged in fandom. According to the same survey, women were more likely to support a favorite personality, character, or object through oshikatsu activities.
Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group
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Neo Marketing. (March 13, 2023). Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
Neo Marketing. "Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group." Chart. March 13, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
Neo Marketing. (2023). Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
Neo Marketing. "Share of People Engaging in Fan Activities (Oshikatsu) in Japan as of January 2023, by Age Group." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
Neo Marketing, Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group Statista, https://www.statista.com/statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/ (last visited December 21, 2024)
Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group [Graph], Neo Marketing, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
