When shopping for health and beauty products on the internet, consumers often have second thoughts, and leave the transaction incomplete. In the second quarter of 2023, it was most common among mobile shoppers to abandon their online basket with a cart abandonment rate of 87 percent. In contrast, around 81 percent of baskets created on computer were left abandoned.
Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 2nd quarter 2023, by device
Characteristic
Cart abandonment rate
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Salesforce Research. (October 4, 2023). Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 2nd quarter 2023, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1416623/cart-abandonment-rate-worldwide-beauty/
Salesforce Research. "Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 2nd quarter 2023, by device." Chart. October 4, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1416623/cart-abandonment-rate-worldwide-beauty/
Salesforce Research. (2023). Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 2nd quarter 2023, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1416623/cart-abandonment-rate-worldwide-beauty/
Salesforce Research. "Percentage of Baskets Created That Did Not Result in a Completed Order for Health and Beauty Worldwide in 2nd Quarter 2023, by Device." Statista, Statista Inc., 4 Oct 2023, https://www.statista.com/statistics/1416623/cart-abandonment-rate-worldwide-beauty/
Salesforce Research, Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 2nd quarter 2023, by device Statista, https://www.statista.com/statistics/1416623/cart-abandonment-rate-worldwide-beauty/ (last visited July 22, 2024)
Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 2nd quarter 2023, by device [Graph], Salesforce Research, October 4, 2023. [Online]. Available: https://www.statista.com/statistics/1416623/cart-abandonment-rate-worldwide-beauty/